{"product_id":"initio-side-effect-edp","title":"Initio Side Effect EDP 90ml","description":"\u003cp data-start=\"0\" data-end=\"523\"\u003eInitio Side Effect is a captivating unisex oriental fragrance, introduced in 2016, celebrated for its rich sensuality and unapologetically bold character. Designed to evoke indulgence, confidence, and magnetic allure, the scent explores the intoxicating interplay between warmth, spice, and sweetness, creating an atmosphere that feels both luxurious and deeply addictive. Known for its distinctive boozy-tobacco signature, Side Effect delivers a powerful olfactory experience that balances intensity with refined elegance.\u003c\/p\u003e\n\u003cp data-start=\"525\" data-end=\"1052\"\u003eThe fragrance opens with the smooth, intoxicating warmth of rum, immediately setting a decadent and enveloping tone. This liqueur-like richness is enhanced by the spicy vibrancy of cinnamon and the exotic nuance of saffron, which together introduce depth and complexity while adding a subtle, glowing heat. As the scent develops, a richly textured tobacco accord emerges at the heart, lending a smoky sweetness that feels sophisticated rather than heavy, evoking the ambiance of dimly lit lounges and intimate evening settings.\u003c\/p\u003e","brand":"Pure Perfumes","offers":[{"title":"Default Title","offer_id":45863849820357,"sku":"b5912099202775","price":84.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5841\/9653\/files\/ScreenShot2026-02-20at11.00.54pm.png?v=1771588863","url":"https:\/\/pureperfumes.co\/products\/initio-side-effect-edp","provider":"Pure Perfumes","version":"1.0","type":"link"}